There are ways to be more energy efficient that might surprise you. Not necessarily because they are so ground breaking or shocking, but because they take a second look at something you use so effortlessly, it probably wouldn’t occur to you that there’s a better way of doing it.
For instance, did you know energy efficiency should be one of the factors in choosing your email services?
Google recently analyzed Gmail energy usage with that of locally hosted email servers and found that switching to Gmail can be up to 80 percent more energy efficient than in-house email servers. The results indicated that the energy savings were higher with smaller businesses than with larger because “cloud-based services are typically housed in highly efficient data centers that operate at higher server utilization rates and use hardware and software that’s built specifically for the services they provide—conditions that small businesses are rarely able to create on their own.”
The study illustrated how much energy a Gmail based business email system would save by showing that one year of Gmail usage is less than what it would take to drink a bottle of wine, stuff a message in the empty bottle and send it on its way across the ocean. Additionally, the study indicated that you would have to watch three straight days of YouTube (also owned by Google) to use the same amount of energy it takes to manufacture, package and deliver one DVD.
Makes a pretty compelling argument for using cloud based systems, doesn’t it?
What email system do you use for your business? Would you consider switching to Gmail now that you know it’s more energy efficient?